Bepanthen Marketing Case


We are one of the digital agencies responsible for the website of Bepanthen Germany. Among other things, Bepanthen products support the regeneration and healing of the skin and have been an integral part of many households for almost 75 years.

We have been supporting Bepanthen Germany as a client since 2018. Over the past 5 years, we have jointly developed the website into one of the most visited healthcare brand websites with over half a million visitors per month.

We initially designed and developed a local website in order to gather best practices for the global website.

In addition to technical optimization suggestions, we worked with our medical writers and the brand team to create all texts and optimize them for the best experience. In addition to the enormous traffic, which we are proud of, we can score with a very good dwell time of the users.


Customer since 2018


Website UX/UI HTML Programming Medical Writing Search Engine Optimization (SEO) Management KPI Dashboards


Rich Content User Experience

Bepanthen Digital Agentur
Agentur Bepanthen
Healthcare Agentur Bepanthen

Medical Writing

In collaboration with the internal marketing team, our medical writers developed medical content that is characterized by clear, understandable language and SEO optimization.

This strategically developed content not only promotes understanding and knowledge transfer on the patient side, but also strengthens trust in Bepanthen as a competent and supportive brand in the field of skin care and healing, thus contributing to customer satisfaction and loyalty.

SEO optimizations

  • Rich snippets: We have integrated specific rich snippets to be present in the Google info boxes - for higher visibility and direct answers to user questions.
  • Conversion rate optimization: Through targeted adjustments, we have simplified the conversion journey, resulting in higher user interaction and satisfaction.
  • Image Optimization: Our image optimization strategies ensure fast loading times and visual appeal that improve the user experience.
  • SERP Optimization: We optimized the search engine results pages (SERPs) to bring Bepanthen to the top of search queries.
  • Headline Optimization: By fine-tuning the headlines, we not only achieve better readability, but also a higher click-through rate.
Bepanthen Digital Healthcare Marketing
Bepanthen User Experience Design

Conversion rate optimization

At Sanofeld, as a healthcare agency, we specialize in optimizing the conversion rate for brands such as Bepanthen. Our strategy for Bepanthen focuses on guiding potential customers through the customer journey - from the initial search for information to the decision to buy a Bepanthen product. By analyzing user data and behavior, we identify and implement targeted improvements on the Bepanthen website.

This includes optimizing landing pages to directly address the specific needs and questions of the target group around skin care and healing, as well as embedding clear and motivating call-to-action elements that invite interaction. Content customization and user guidance are also continuously improved to increase user-friendliness and strengthen trust in the brand.

Our approach aims not only to increase short-term conversions, but also to increase brand loyalty and customer satisfaction in the long term. This helps to establish and sustain Bepanthen as a trusted and leading brand in skincare.

User experience design for Bepanthen

For Bepanthen, a leading skincare brand, a customized user experience (UX) is crucial to provide users with an optimal online experience. The UX design strategy for Bepanthen focuses on providing users with an intuitive, informative and reassuring interaction with the brand. It is particularly important to highlight Bepanthen's unique benefits - such as rapid skin regeneration and healing support - and make them easily accessible.

The UX design of the Bepanthen website aims to provide users with clear and easy navigation. This allows them to quickly and easily find information on products, their areas of application and specific benefits. Through the use of interactive elements, such as a product finder or detailed application notes, the user experience is personalized and supportive. It is equally important to present the medical information in an accessible and understandable way in order to strengthen the user's trust in the brand.

In addition, Bepanthen's UX design includes appealing visual elements and consistent brand communication that help position the brand as a reliable and likeable partner in skin care. By providing a high-quality user experience, Bepanthen strengthens user engagement and loyalty and reinforces its position as a leading brand in skin health.

Don't be shy, get in touch.

Sanofeld is an innovative healthcare agency with a focus on pharma and healthcare. We offer comprehensive marketing services for OTC and RX.

A: Hansaring 12, 50670 Cologne