Use the free SERP Generator to get a preview of the search result on Google and optimize your snippets for better user-friendliness.
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SERP is the abbreviation of the English term Search Engine Results Page, which roughly means search results page. The SERP snippet thus represents the individual search result as a "website snippet" that is displayed as a preview after entering a keyword or a phrase in the search mask.
The classic and also called Google Snippet page snippet (blue link) is composed of a concise page title (title tag), the URL and a meaningful meta description (meta description) of the target page.
Additionally, extensions in the form of rich or featured snippets with images, user ratings or even sitelinks are possible.
Since the title tag and the meta description as so-called meta data determine the SERPs at search engines like Google, they play a crucial role for SEO optimization and user friendliness.
On the one hand, they build up technical relevance for a good Google ranking through the keywords they contain. On the other hand, the metadata gives searchers a first impression of what they can expect when they click on a search result. As is well known, there is no second chance for this and if the search intention is fulfilled on the target page, the user-friendliness is all the higher.
Thus, an optimized SERP snippet not only contributes to an optimal placement on the search results pages, but also to an increased click-through rate (CTR) and thus to more traffic on the website. Our snippet generator can be helpful for this.
The title tag gives the searcher an indication of what the actual topic behind the URL is. It also helps search engines like Google to categorize the page content.
To do this, the page title should tell the searcher and search engines as succinctly as possible what to expect after clicking on the SERP snippet on the target page. The following factors are important:
Main keyword: The primary keyword should be placed at the beginning or as far as possible at the front of the title. In addition, several keywords should not be strung together.
Content: The title should reflect the content of the website - without empty promises - as briefly, meaningfully and enticingly as possible.
Length: To ensure that the title is always displayed in full in the SERPs, even in mobile display, we recommend a length of 55 to a maximum of 60 characters (600 px).
Trademark: Because searchers are more likely to click on a search result from a familiar brand, the brand name is often added to the end of the title.
Google can display the specified meta description in the SERP snippet, but it doesn't have to: the search engine decides for itself whether it selects the defined meta description or whether it finds it unsuitable and ignores it. This means that the description should be as relevant as possible for the searcher so that the Google algorithm does not automatically pull a snippet of text from the website.
Furthermore, since space is at a premium in the SERPs, it is also important to create a short description that is as meaningful as possible, describing the content of the results page and prompting people to click.
Keywords: Keywords included in the meta description are relevant for the searcher and are displayed here in bold.
Content: The description of the page content should use one or two sentences to arouse the interest of the searcher, arouse curiosity and prompt a click with a call-to-action.
Length: The length of the description should be a maximum of 145 to 155 characters with spaces, which corresponds to about 960 pixels.
Symbols and special characters: Often, certain characters are used in the meta description to specifically stand out from other search results.
To create a SERP snippet that not only meets technical and formal criteria, but above all convinces searchers, there is a lot to consider. But if you do it right, you will be rewarded with a better Google ranking, an increased click-through rate and more website traffic.
Use our free SERP generator to create your snippets with title tags and meta descriptions in the optimal lengths and to see right away how changes affect the appearance in search results pages on search engines like Google.