Structured Data Generator with JSON-LD

Generate structured data for your website and offer useful additional info to search engines and users.

What is structured data?

Structured data is the foundation of the Semantic Web. They can be used to mark up information in the source code according to the recognized standard. This helps search engines such as Google to better understand and index the content and also to better output it for users. In the best case, Google generates so-called rich snippets from the structured data, which appear in the search result lists (SERPs).

Rich snippets: What benefits do the additional information offer?

Rich snippets are content excerpts that display useful additional information to the searcher directly in Google's SERPs. Their advantage: by making the search result appear much more appealing, attention is specifically directed to one's own website and the click-through rate is increased. Google supports different types of rich snippet elements:

  • Reviews with Google stars
  • Industry or location information
  • Prices or reviews on products
  • Events information
  • Details of the person you are looking for
  • Additional information about recipes
  • Information about the page structure of a website
  • Pictures, music, videos and more

How does Google implement structured data?

In order for the structured data to be read and delivered by search engines, the source text must be provided with appropriate markup. For this purpose, the standard introduced in 2011 has established itself, which supports structured data in the following formats:

  • RDFa
  • Microdata

This is how the scheme generator works

Our Schema Generator generates structured data using JSON-LD markup in just a few clicks. To do this, the tool automatically inserts the markup with the required properties that search engines like Google need to display rich snippets.

The principle is simple: just select the desired markup scheme and fill in the fields. Thus, no programming skills are needed to create the structured data.

What is is a web portal that resulted from the cooperation of the search engines Google, Bing, Yahoo and Yandex. The common goal is to provide website operators with a standardized markup system for structured data.

On the one hand, this includes an extensive vocabulary for entering the additional information that can be read by machines in the HTML code. On the other hand, offers extensive documentation about the most important markup language schemas.

Advantages of Markup:

Standardization: Since the markup results from the cooperation of the largest search engine providers, website operators use a proven de facto standard that causes no problems.

Compatibility: By supporting the common data formats RDFa, Microdata and JSON-LD, operators benefit from maximum compatibility for all web clients.

Validation: Your own markup can be quickly and easily validated using Google's Structured Data Testing Tool. Thus, the standard offers the additional advantage of uncomplicated error analysis.

Now use scheme generator for award

Structured data helps search engines like Google to better understand the content of a website. Website operators and users alike benefit when useful additional information is displayed in the form of rich snippets. All it takes is structured data in the right format.

Use our free schema generator now and create structured data for your website in just a few clicks.