Conversion Rate Calculator

Calculate your conversion rate and find out how well your desired action converts.

What is the conversion rate?

The conversion rate is a percentage-based metric for website visitors who have successfully performed a desired action (conversion) during a specific period and, therefore, converted.

How do I calculate the conversion rate?

The conversion rate is calculated by dividing the number of conversions by the total number of visits. The formula looks like this:

Number of Conversions / Number of Visits x 100 = Conversion Rate

The type of conversion can be diverse and depends entirely on the desired action, such as filling out a form, clicking on a specific button, or even clicking on a SERP snippet in the search results. Additionally, the number of visits should be replaced based on the set goal, using metrics like Unique Visitors or Impressions.

Examples of Conversions

• Filling out a form
• Opening an email
• Downloading a content asset
• Clicking on a Call-to-Action (CTA)
• Signing up for a newsletter
• Clicking on an advertisement (e.g., Google Ad)
• Clicking on the search result on Google
• Completing a purchase in an online shop
• And many more

To illustrate conversion rate as a key performance indicator in search engine optimization, let's consider Click Through Rate (CTR). It represents the ratio of impressions of the SERP snippet in Google's search results or an ad to actual clicks, making it one of the most crucial KPIs in the SEO domain.

Why should I determine the conversion rate?

Simply put, the conversion rate is one of the most critical metrics for measuring the success of websites, individual actions, and campaigns. By indicating the percentage of users who perform a predefined action and successfully convert, the success of the goal can be quantitatively measured.

A high conversion rate indicates that the website owner is doing many things right, while a low conversion rate suggests further optimization potential that needs to be explored. A/B testing with different variations is often used in this case to obtain meaningful data about what works better in terms of conversion.

What is a good conversion rate?

It is not possible to give a universal answer to what a good conversion rate is because it depends on the defined goals and the context in which the conversion rate is measured. For instance, a giveaway that requires an email address to participate may have a higher conversion rate than a 'buy now' button for a high-priced product.

However, experts generally consider a good conversion rate to be around 1 percent. In e-commerce, the benchmark is approximately 3 to 5 percent. For example, if six out of one hundred online shop visitors purchase a product, the conversion rate would be a very good 6 percent.

How can I optimize the conversion rate?

Of course, the goal should always be to optimize the conversion rate for the defined objective. The reasons why website visitors convert or do not convert are as diverse as they are challenging to identify. Here are some examples that can play a role in the process.

• Optimizing website loading times
• Improving user experience on mobile devices
• Optimizing content and design
• Simplifying the checkout process
• Enhancing the design and placement of buttons
• Presenting stronger call-to-actions
• Highlighting offers more prominently

Calculate your own conversion rate now

Knowing your conversion rate provides a solid foundation for optimizing it. For all websites, actions, or campaigns, it ultimately depends on the defined desired action.

Use our Conversion Rate Calculator now to discover the conversion rate of your desired action.